{"id":150,"date":"2017-04-25T14:12:55","date_gmt":"2017-04-25T16:12:55","guid":{"rendered":"http:\/\/sites.usp.br\/brazil_summerschool\/?p=150"},"modified":"2026-01-22T14:23:34","modified_gmt":"2026-01-22T17:23:34","slug":"destaque-2","status":"publish","type":"post","link":"https:\/\/sites.usp.br\/brazil_summerschool\/destaque-2\/","title":{"rendered":"Summer 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From July 15 to August 11, 2025, FEA-RP held the eighth edition of the <\/span><b>Brazilian Business &amp; Culture Program\u2014FEA-RP Summer School. The Summer School is an intensive Program focused on the Brazilian Economy, Culture,<\/b><span style=\"font-weight: 400;\"> and Agribusiness.<\/span><\/p>\n<p><b>Reception day<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-570 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-1024x696.jpg\" alt=\"\" width=\"640\" height=\"435\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-1024x696.jpg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-300x204.jpg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-768x522.jpg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-1536x1044.jpg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-2048x1392.jpg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0101-400x272.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-568 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-1024x706.jpg\" alt=\"\" width=\"640\" height=\"441\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-1024x706.jpg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-300x207.jpg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-768x529.jpg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-1536x1059.jpg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-2048x1412.jpg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0113-400x276.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The 2025 event, which had the theme \u201c<\/span><b>Economics, Business Administration &amp; Accounting in Brazil<\/b><span style=\"font-weight: 400;\">\u201d, was attended by 14 students, 12 of whom were from the University of Surrey \/ UK.<\/span><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-559 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-1024x684.jpeg\" alt=\"\" width=\"640\" height=\"428\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-1024x684.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-300x200.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-768x513.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-1536x1027.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-750x500.jpeg 750w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-272x182.jpeg 272w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095-400x267.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/DSC06095.jpeg 1616w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>The event planning was jointly developed between the <strong>International Office of FEA-RP<\/strong>, with the course coordinated by Professor Ricardo Rocha de Azevedo and Professor Renato Schwambach Vieira, and the <strong>International Office of the University of Surrey<\/strong>, coordinated by Alice Gidman.<\/p>\n<p><span style=\"font-weight: 400;\">The Summer Course included several activities, including classes, seminars, short talks, cultural visits, and workshops, where students could interact directly with FEA-RP professors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The course was organized into six main topics (<\/span><b>Agribusiness, Economics and Brazilian Economy, Brazilian Accounting, Doing Business in Brazil, Portuguese, and Project Development<\/b><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-567 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-1024x768.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-1024x768.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-300x225.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-768x576.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-285x214.jpeg 285w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-80x60.jpeg 80w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55-400x300.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-23-at-16.31.55.jpeg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The course focused on the Brazilian market, providing students with insights into the Brazilian economy, its unique accounting practices, and the intricacies of conducting business in Brazil. Participants gained a deep understanding of Brazil from economic, administrative, and accounting perspectives. The course also offered expert insights into the regional economy, focusing on agribusiness. Portuguese classes were included to enhance students\u2019 immersion in the Brazilian experience and to reveal fundamental aspects of the country\u2019s culture.<\/span><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-563 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-1024x768.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-1024x768.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-300x225.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-768x576.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-1536x1152.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-285x214.jpeg 285w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-80x60.jpeg 80w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50-400x300.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.40.50.jpeg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The event was attended by 16 FEA-RP professors from economics, administration and accounting, and 1 invited external professor, indicating a broad engagement in welcoming the students. Were presented 14 main lectures to participants:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brazilian Economy: Current Challenges and Future Scenarios\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounting and Financial Management in Regulated Sectors\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reforming Brazilian Federalism: Challenges and Prospects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Importance of Accounting for Businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Economic and Social Aspects of the Brazilian Economy: An international comparison<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brazilian Agricultural Economics\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Management control and Brazilian culture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brazilian Economy: Foreign Direct Investments and the Challenges in Doing Business\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brazilian Innovation System<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value Proposition Canvas: Creating and Validating Value Propositions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accountability in the public sector in Brazil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neuromarketing for Place Brands: A Study of Brazil&#8217;s Destination Country Brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brazilian Culture and State Redefinition: Administrative Reforms and Public Partnerships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overview of the Brazilian Tax System\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-556 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-1024x683.jpg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-300x200.jpg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-768x512.jpg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-1536x1024.jpg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-2048x1365.jpg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-750x500.jpg 750w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-272x182.jpg 272w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0224-400x267.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-557 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-1024x575.jpg\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-1024x575.jpg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-300x168.jpg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-768x431.jpg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-1536x862.jpg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-2048x1150.jpg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-310x174.jpg 310w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_0202-400x225.jpg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><b>Participation in cultural visits<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Participants were able to take part in a variety of activities as part of the Summer School program, getting to know personally various economic and cultural activities in the region and the State of S\u00e3o Paulo:<\/span><\/p>\n<p><b>Visit to the Portinari\u2019s House Museum<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-561 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-1024x683.jpeg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-1024x683.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-300x200.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-768x512.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-1536x1024.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-2048x1365.jpeg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-750x500.jpeg 750w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-272x182.jpeg 272w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6935-400x267.jpeg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">During the introductory course in Brazilian Portuguese, the students visited the hometown and house of Candido Portinari, one of Brazil\u2019s most prolific and best-loved painters. Students spoke Portuguese to guides and got a glimpse of rural life in the last century at the extended family home, now preserved as a museum. Against the backdrop of his origins, Portinari\u2019s early sketches and murals provide context for the artist\u2019s 5000+ works on diverse aspects of Brazilian life.<\/span><\/p>\n<p><b>Visit to a Botafogo-SP match<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-scaled.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-560 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-1024x683.jpeg\" alt=\"\" width=\"640\" height=\"427\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-1024x683.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-300x200.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-768x512.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-1536x1024.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-2048x1365.jpeg 2048w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-750x500.jpeg 750w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-272x182.jpeg 272w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/IMG_6850-400x267.jpeg 400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The students managed to immerse themselves in local soccer culture while attending a match from Ribeir\u00e3o Preto\u2019s most successful club, Botafogo. They were able to interact with Botafogo\u2019s fans, mascots and get a glimpse of the Brazilian\u2019s passion for soccer and their clubs.\u00a0<\/span><\/p>\n<p><b>Visit to Cooxup\u00e9 \u2013 Coffee Cooperative<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-566 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-1024x768.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-1024x768.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-300x225.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-768x576.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-285x214.jpeg 285w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-80x60.jpeg 80w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37-400x300.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-25-at-15.16.37.jpeg 1280w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-577 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21-768x1024.jpeg\" alt=\"\" width=\"640\" height=\"853\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21-768x1024.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21-225x300.jpeg 225w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21-400x533.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-30-at-14.39.21.jpeg 960w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The students visited the Cooxup\u00e9 Cooperative in Guaxup\u00e9, Minas Gerais. Cooxup\u00e9 is the sixth-largest cooperative in Brazilian agribusiness and the largest individual producer and exporter of coffee globally, accounting for 15% of Brazil\u2019s coffee production. The cooperative has over 20,000 members, 97% of whom are small producers. The students had the opportunity to visit the cooperative\u2019s grain sampling and pricing centre, as well as the coffee storage and processing warehouses at the Japy Complex, the largest coffee storage and processing centre in the world, with a storage capacity of 1.5 million bags and an unloading capacity of 4,000 bags per hour.<\/span><\/p>\n<p><b>Visit to different points of interest in Ribeir\u00e3o Preto<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-562 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01-768x1024.jpeg\" alt=\"\" width=\"640\" height=\"853\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01-768x1024.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01-225x300.jpeg 225w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01-1152x1536.jpeg 1152w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01-400x533.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/WhatsApp-Image-2025-07-31-at-16.07.01.jpeg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The students were able to see some of the city\u2019s iconic spaces, such as the Theatro Pedro II, the municipal library and the city zoo. This was an opportunity for them to know more about Ribeir\u00e3o Preto and its leisure activities.<\/span><\/p>\n<p><b>Visit to Usina da Pedra<\/b><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-565 size-large\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-1024x768.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-1024x768.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-300x225.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-768x576.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-1536x1152.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-285x214.jpeg 285w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-80x60.jpeg 80w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2-400x300.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Usina-da-Pedra-2.jpeg 1600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">During the Summer Course, students had the opportunity to visit one of Pedra Agroindustrial\u2019s production plants, in Serrana\/SP. Pedra Agroindustrial is a company focused on clean energy production through the use of sugarcane. There the students observed the production process, from sugarcane planting to milling and sugar and ethanol production. This experience is particularly relevant in the Brazilian context, as the country is the world\u2019s second-largest ethanol producer and the largest sugarcane producer.<\/span><\/p>\n<p><b>Visit to Smar S\/A<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Based in Ribeir\u00e3o Preto\u2019s neighbor city Sert\u00e3ozinho, SMAR is a Technology Company, specialized in providing solutions for the control and automation of industrial processes. They develop, manufacture and sell instruments, controllers, hardware and software for measuring, controlling, operating and managing maintenance assets. There, the students were able to observe the factory\u2019s machinery and production processes, while also learning about their business model.<\/span><\/p>\n<p><b>Visit to Supera Park<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For their last visit during the course, the Students went to Supera Park, a technology and innovation center, created in a partnership between University of S\u00e3o Paulo, City Hall of Ribeir\u00e3o Preto and the Department of Development of the State of S\u00e3o Paulo. There, they got to know about the many startup companies from different economic segments that Supera has attracted and assisted to grow.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-615\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-768x1024.jpeg\" alt=\"\" width=\"300\" height=\"400\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-768x1024.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-225x300.jpeg 225w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-1152x1536.jpeg 1152w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-1536x2048.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-400x533.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-3-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-616 alignnone\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-225x300.jpeg\" alt=\"\" width=\"300\" height=\"400\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-225x300.jpeg 225w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-768x1024.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-1152x1536.jpeg 1152w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-1536x2048.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-400x533.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2017\/04\/Supera-Park-2-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-596 alignleft\" src=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-300x225.jpeg\" alt=\"\" width=\"400\" height=\"300\" srcset=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-300x225.jpeg 300w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-1024x768.jpeg 1024w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-768x576.jpeg 768w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-1536x1152.jpeg 1536w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-285x214.jpeg 285w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-80x60.jpeg 80w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28-400x300.jpeg 400w, https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/08\/WhatsApp-Image-2025-08-14-at-18.06.28.jpeg 1600w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/program-overview2025\/\">Program Overview<\/a><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/photos-from-the-opening-ceremony\/\">Photos from the Opening Ceremony.<\/a><\/p>\n<p><a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/summer-photos\/\">Summer Photos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From July 15 to August 11, 2025, FEA-RP held the eighth edition of the Brazilian Business &amp; Culture Program\u2014FEA-RP Summer School. The Summer School is an intensive Program focused on the Brazilian Economy, Culture, and Agribusiness. Reception day &nbsp; &nbsp; The 2025 event, which had the theme \u201cEconomics, Business Administration &amp; Accounting in Brazil\u201d, was<a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/destaque-2\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":309,"featured_media":404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-summer"],"_links":{"self":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/comments?post=150"}],"version-history":[{"count":5,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/150\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/150\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/media\/404"}],"wp:attachment":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/media?parent=150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/categories?post=150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/tags?post=150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}