{"id":645,"date":"2025-12-16T10:58:33","date_gmt":"2025-12-16T13:58:33","guid":{"rendered":"https:\/\/sites.usp.br\/brazil_summerschool\/?p=645"},"modified":"2026-03-12T10:56:11","modified_gmt":"2026-03-12T13:56:11","slug":"program-overview-2026","status":"publish","type":"post","link":"https:\/\/sites.usp.br\/brazil_summerschool\/program-overview-2026\/","title":{"rendered":"Program Overview 2026"},"content":{"rendered":"<p>Plan your days with our <a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/wp-content\/uploads\/sites\/1634\/2025\/12\/Summer-2026-caracterizacao-de-aulas-Google-Planilhas.pdf\" target=\"_blank\" rel=\"noopener\">draft schedule<\/a>! This timetable provides an overview of expected classes and trips and may be adjusted.<\/p>\n<p>&nbsp;<\/p>\n<h2>Classes and lecture descriptions:<\/h2>\n<h3>Economics and Brazilian Economy<\/h3>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Economic and Social Aspects of the Brazilian Economy: A international comparison&#8221;<\/span><\/p>\n<ul>\n<li>Prof. S\u00e9rgio Naruhiko Sakurai<\/li>\n<li><span style=\"font-weight: 400;\">Examines the economic and social dimensions of Brazil&#8217;s economy compared with other nations, covering GDP and welfare, GDP growth, determinants of economic growth, income inequality, education, human capital, productivity, and health indicators.<\/span><\/li>\n<\/ul>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Brazilian Economy: Current Challenges and Future Scenarios&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Alex Luiz Ferreira<\/li>\n<li><span style=\"font-weight: 400;\">Designed to provide students with an understanding of the Brazilian macroeconomic landscape, these lectures focus on current challenges and projected scenarios. Students will gain comprehensive knowledge of the economic and social dynamics, exploring both the challenges and opportunities that define Brazil today.<\/span><\/li>\n<\/ul>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Brazilian Economy: Foreign Direct Investments and the Challenges in Doing Business&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Milton Barossi Filho<\/li>\n<li><span style=\"font-weight: 400;\">Focuses on foreign direct investment&#8217;s role in Brazil&#8217;s economic development and the potential obstacles posed by the tax system and legal uncertainty.<\/span><\/li>\n<\/ul>\n<p><b>Lecture<\/b><span style=\"font-weight: 400;\">: &#8220;Reforming Brazilian Federalism: Challenges and Prospects&#8221;<\/span><\/p>\n<ul>\n<li>Prof. S\u00e9rgio Naruhiko Sakurai<\/li>\n<li><span style=\"font-weight: 400;\">Explores the framework of the Brazilian federalist system, highlighting how state and local governments generate revenue and their public spending responsibilities. The structure&#8217;s influence on the creation of new entities and the ongoing debates on structural reforms within Brazilian federalism are also discussed.<\/span><\/li>\n<\/ul>\n<p><b>Lecture: <\/b>&#8220;<span style=\"font-weight: 400;\">Brazilian Agricultural Economics&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Renato Schwambach Vieira<\/li>\n<li><span style=\"font-weight: 400;\">Discuss the crucial role of agriculture in the economy and its implications within major global challenges. Analyze the profile of Brazilian agriculture, including its geopolitical importance and recent trends. Explore initiatives aimed at modernizing and intensifying the sector, along with considerations regarding adding value to production chains and the utilization of natural resources by agribusiness. Additionally, examine social issues intersecting with food and agriculture.<\/span><\/li>\n<\/ul>\n<h3>Brazilian Accounting<\/h3>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Accounting and Financial Management in Regulated Sectors&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Amaury Jos\u00e9 Rezende<\/li>\n<li><span style=\"font-weight: 400;\">This lecture will examine accounting practices and financial management in regulated sectors and non-profit organizations. Operational practices related to economic, social, and environmental issues will be discussed and presented. Additionally, the analysis of financial reports and the level of managerial control practiced by these sectors will be addressed.<\/span><\/li>\n<\/ul>\n<p><b>Lecture<\/b><span style=\"font-weight: 400;\">: &#8220;Accountability in the public sector in Brazil&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Ricardo Rocha de Azevedo<\/li>\n<li><span style=\"font-weight: 400;\">Present and discuss accountability mechanisms in the public sector in Brazil and compare them with international models. The content will cover the following topics: government internal control mechanisms; external control structures in the public sector; anti-corruption structures and actions; weaknesses in controls; the role\u00a0 of technology in enhancing transparency; public participation and civil\u00a0 society&#8217;s role; and the main challenges for control.<\/span><\/li>\n<\/ul>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Management control and Brazilian culture&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Marcelo Sanches Pagliarussi<\/li>\n<li><span style=\"font-weight: 400;\">Discuss how cultural aspects impact the choices of management control practices used in Brazilian organizations, including market, bureaucratic and clan controls.<\/span><\/li>\n<\/ul>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;The Importance of Accounting for Businesses&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Ricardo Luiz Menezes da Silva<\/li>\n<li><span style=\"font-weight: 400;\">Discuss the Importance of Accounting for Business in Brazil.<\/span><\/li>\n<\/ul>\n<h3>Doing Business in Brazil<\/h3>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Brazilian Innovation System&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Marlon Fernandes Rodrigues Alves<\/li>\n<li><span style=\"font-weight: 400;\">Covers the national innovation systems, the structure of Brazil&#8217;s innovation system, science and technology indicators, and international comparisons.<\/span><\/li>\n<\/ul>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Brazilian Culture and State Redefinition: Administrative Reforms and Public Partnerships&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Cl\u00e1udia Passador<\/li>\n<li><span style=\"font-weight: 400;\">These lectures focus on reflecting upon Brazilian culture within the context of state redefinition, highlighting administrative reforms, organizational changes, and new forms of public partnerships in Brazil&#8217;s development. It aims to contextualize students within the evolution of public administration in contemporary society, with the goal of transforming the relationship between the state and society and improving public service quality. The series will discuss the social, economic, and political development of Brazil, emphasizing public administration and policy within the cultural history of the country and the global impact of public administration and business areas. The curriculum includes the Brazilian culture and colonial period, the formation of Brazilian thought, public administration in Brazil, the impact of the global economy on contemporary society, work paradigm crisis, organizational model crisis, innovations in public policy, and new organizational arrangements. The lectures will be primarily developed through the presentation and discussion of concepts and examples in class, utilizing movie and documentary clips, and short articles about Brazil. Student participation through the execution of described activities is essential.<\/span><\/li>\n<\/ul>\n<p><b>Lecture<\/b><span style=\"font-weight: 400;\">: &#8220;Neuromarketing for Place Brands: A Study of Brazil&#8217;s Destination Country Brand&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Marina Louren\u00e7\u00e3o<\/li>\n<li><span style=\"font-weight: 400;\">Explores the application of neuromarketing in enhancing and promoting place brands, with a focus on Brazil&#8217;s destination branding. The lecture examines the fundamentals of neuromarketing and its applications, the concept of place branding and its advantages, illustrated with examples from Brazil. The discussion extends to the identity, image, and communication strategies of place brands, including organic, induced, and combined communication methods used in Brazilian contexts. The session also covers the design and impact of logos and slogans in establishing place brands, highlighted by a case study on neuromarketing research targeting Brazil&#8217;s country brand.<\/span><\/li>\n<\/ul>\n<p><b>Lecture<\/b><span style=\"font-weight: 400;\">: &#8220;Value Proposition Canvas: Creating and Validating Value Propositions<\/span><span style=\"font-weight: 400;\">&#8220;<\/span><\/p>\n<ul>\n<li>Prof. Silvia In\u00eas Dallavalle de P\u00e1dua<\/li>\n<li><span style=\"font-weight: 400;\">This course aims to equip students with the knowledge and skills to understand and apply the Value Proposition Canvas (VPC), a strategic tool used to design products and services that align with customers\u2019 real needs.<\/span><\/li>\n<\/ul>\n<h3>Portuguese for Foreigners<\/h3>\n<p><b>Lecture:<\/b><span style=\"font-weight: 400;\"> &#8220;Introductory Course in Brazilian Portuguese for Foreigners&#8221;<\/span><\/p>\n<ul>\n<li>Prof. Gina Adele Gato<\/li>\n<li><span style=\"font-weight: 400;\">An introductory course designed for adult native British English speakers embarking on a 4-week linguistic and cultural immersion in S\u00e3o Paulo&#8217;s interior. It aims to develop vocabulary, grammatical structures, and discourse for textual comprehension and production in both oral and written Portuguese. The course facilitates interaction in everyday situations and enriches the learner&#8217;s sociocultural experience in Brazil.<\/span><\/li>\n<\/ul>\n<h3>Project Development<\/h3>\n<ul>\n<li>Prof. Alex Luiz Ferreira; Prof. Ildeberto A. Rodello<\/li>\n<li><span style=\"font-weight: 400;\">This module includes seminar-style classes designed to guide students in writing essays on subjects discussed in the course, such as the Brazilian economy, doing business in Brazil, agribusiness, and accounting practices within Brazil. The aim is to help students incorporate Brazil&#8217;s unique institutional and cultural factors into their analysis. Students will choose a specific theme and are expected to conduct both theoretical and empirical research, using various sources to write a coherent and insightful essay. <\/span><span style=\"font-weight: 400;\">Guidelines for writing and evaluating the essay will be provided during the lectures. Presentations will be required to facilitate the exchange of ideas and provide feedback. The course also involves in-class discussions about technical visits and lectures from other modules. Instructors will offer ongoing support and guidance, focusing on enhancing students\u2019 understanding of Brazil&#8217;s business environment and improving their analytical skills.<\/span><\/li>\n<\/ul>\n<h3>Understanding and Exploring Brazil<\/h3>\n<ul>\n<li>Prof. Alex Luiz Ferreira; Prof. Ildeberto A. Rodello; Prof. Marcelo Sanches Pagliarussi, Prof. Ricardo Rocha de Azevedo, Prof. Roni Cleber Bonizio , Prof. Renato Schwambach Vieira<\/li>\n<li><span style=\"font-weight: 400;\">Lectures will comprise seminars on Brazil&#8217;s characteristics and national case studies. Technical trips will encompass visits to companies and cultural sites in Ribeir\u00e3o Preto and S\u00e3o Paulo. The objective is to provide insight into the organization of Brazilian society, with a focus on cultural and economic aspects. Should unforeseen circumstances necessitate schedule adjustments, alternative cultural options may be selected.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plan your days with our draft schedule! This timetable provides an overview of expected classes and trips and may be adjusted. &nbsp; Classes and lecture descriptions: Economics and Brazilian Economy Lecture: &#8220;Economic and Social Aspects of the Brazilian Economy: A international comparison&#8221; Prof. S\u00e9rgio Naruhiko Sakurai Examines the economic and social dimensions of Brazil&#8217;s economy<a href=\"https:\/\/sites.usp.br\/brazil_summerschool\/program-overview-2026\/\">[&#8230;]<\/a><\/p>\n","protected":false},"author":24583,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-645","post","type-post","status-publish","format-standard","hentry","category-geral"],"_links":{"self":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/users\/24583"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":4,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/645\/revisions"}],"predecessor-version":[{"id":759,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/posts\/645\/revisions\/759"}],"wp:attachment":[{"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/media?parent=645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/categories?post=645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.usp.br\/brazil_summerschool\/wp-json\/wp\/v2\/tags?post=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}