{"id":1179,"date":"2017-06-14T08:16:06","date_gmt":"2017-06-14T11:16:06","guid":{"rendered":"http:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian.png"},"modified":"2019-07-30T22:10:21","modified_gmt":"2019-07-31T01:10:21","slug":"vivian","status":"inherit","type":"attachment","link":"https:\/\/sites.usp.br\/gepec\/vivian\/","title":{"rendered":"Vivian Lara dos Santos Silva"},"author":199,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_links_to":"","_links_to_target":""},"class_list":["post-1179","attachment","type-attachment","status-inherit","hentry"],"description":{"rendered":"<p class=\"attachment\"><a href='https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian.png'><img loading=\"lazy\" decoding=\"async\" width=\"247\" height=\"300\" src=\"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-247x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-247x300.png 247w, https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-400x486.png 400w, https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian.png 548w\" sizes=\"auto, (max-width: 247px) 100vw, 247px\" \/><\/a><\/p>\n<p><strong>Profa. Dra. Vivian Lara dos Santos Silva<br \/>\n<\/strong><\/p>\n<p>Professora Associada do Departamento de Engenharia de Alimentos da Faculdade de Zootecnia e Engenharia de Alimentos da Universidade de S\u00e3o Paulo (FZEA\/USP). Coordenadora do Grupo de Estudos e Pesquisa em Estrat\u00e9gia e Coordena\u00e7\u00e3o Vertical (GEPEC-FZEA\/USP). Membro do Conselho Deliberativo do N\u00facleo de Apoio \u00e0 Pesquisa Centro de Estudos das Organiza\u00e7\u00f5es (NAP-CORS\/USP). P\u00f3s-Doutorada em Administra\u00e7\u00e3o pela FEA\/USP. Foi Pesquisadora Visitante na Universidade de Paris 1 \/ Panth\u00e9on-Sorbonne junto ao Centro ATOM. \u00c9 Doutora e Mestre em Engenharia de Produ\u00e7\u00e3o pela UFSCar, sendo formada em Engenharia de Produ\u00e7\u00e3o Agroindustrial pela mesma institui\u00e7\u00e3o. \u00c9 credenciada como orientadora do Programa de Mestrado Profissional em Gest\u00e3o e Inova\u00e7\u00e3o na Ind\u00fastria Animal da FZEA\/USP. Atua na \u00e1rea de Economia das Organiza\u00e7\u00f5es, com interesse particular por quest\u00f5es relacionadas a estrat\u00e9gias de diferencia\u00e7\u00e3o na ind\u00fastria de alimentos, valor de marca, cadeias de valor e governan\u00e7a de relacionamentos interorganizacionais. Tamb\u00e9m se interessa por quest\u00f5es relacionadas \u00e0 teoria de contratos e franchising, estrat\u00e9gias de expans\u00e3o organizacional e canais de marketing, al\u00e9m da tem\u00e1tica de jogos como metodologia de ensino e aprendizagem. \u00c9, ainda, envolvida com a pr\u00e1tica de extens\u00e3o universit\u00e1ria, orientando projetos de empreendedorismo social.<\/p>\n<p><strong>E-mail<\/strong>: vivianlara@usp.br<br \/>\n<a href=\"http:\/\/lattes.cnpq.br\/5070930614764439\">Curr\u00edculo Lattes<\/a><br \/>\n<a href=\"https:\/\/br.linkedin.com\/in\/vivian-lara-silva-68214a21\">Linkedin<\/a><\/p>\n"},"caption":{"rendered":"<p>Vivian Lara dos Santos Silva, Professora Associada &#8211;<br \/>\nDepartamento de Eng. de Alimentos, FZEA\/USP<\/p>\n"},"alt_text":"","media_type":"image","mime_type":"image\/png","media_details":{"width":548,"height":666,"file":"2017\/06\/vivian.png","sizes":{"thumbnail":{"file":"vivian-150x150.png","width":150,"height":150,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-150x150.png"},"medium":{"file":"vivian-247x300.png","width":247,"height":300,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-247x300.png"},"info_hp":{"file":"vivian-212x96.png","width":212,"height":96,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-212x96.png"},"flexi-posts-widget-box-220-102":{"file":"vivian-220x102.png","width":220,"height":102,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-220x102.png"},"banner-do-topo-hp-941-241":{"file":"vivian-548x241.png","width":548,"height":241,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-548x241.png"},"featured":{"file":"vivian-310x174.png","width":310,"height":174,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-310x174.png"},"cp_small":{"file":"vivian-80x60.png","width":80,"height":60,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-80x60.png"},"rpwe-thumbnail":{"file":"vivian-45x45.png","width":45,"height":45,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-45x45.png"},"fpw_square":{"file":"vivian-200x200.png","width":200,"height":200,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-200x200.png"},"fpw_banner":{"file":"vivian-400x150.png","width":400,"height":150,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-400x150.png"},"fpw_big":{"file":"vivian-400x486.png","width":400,"height":486,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian-400x486.png"},"full":{"file":"vivian.png","width":548,"height":666,"mime_type":"image\/png","source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":null,"source_url":"https:\/\/sites.usp.br\/gepec\/wp-content\/uploads\/sites\/101\/2017\/06\/vivian.png","_links":{"self":[{"href":"https:\/\/sites.usp.br\/gepec\/wp-json\/wp\/v2\/media\/1179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.usp.br\/gepec\/wp-json\/wp\/v2\/media"}],"about":[{"href":"https:\/\/sites.usp.br\/gepec\/wp-json\/wp\/v2\/types\/attachment"}],"author":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/gepec\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/gepec\/wp-json\/wp\/v2\/comments?post=1179"}]}}