{"id":3893,"date":"2024-01-29T16:50:08","date_gmt":"2024-01-29T19:50:08","guid":{"rendered":"https:\/\/sites.usp.br\/labartemidia\/?p=3893"},"modified":"2024-01-29T16:50:08","modified_gmt":"2024-01-29T19:50:08","slug":"carnival-4-0","status":"publish","type":"post","link":"https:\/\/sites.usp.br\/labartemidia\/en\/carnival-4-0\/","title":{"rendered":"Carnival 4.0"},"content":{"rendered":"

LabArteM\u00eddia \u2014 the Laboratory of Art, Media and Digital Technologies, led by Prof. Dr. Almir Almas \u2014 was invited to take part in the “Carnival 4.0” project alongside The Rosas de Ouro<\/em> Samba School and a network of universities: the University of S\u00e3o Paulo (USP), FEI University Center, MAU\u00c1 Institute of Technology and UFABC. The partnership in Art & Technology projects aims to create experiences for the Samba School’s 2020 Carnival, with the storyline “Modern Times”.<\/p>\n

\"Rob\u00f4

The ROXP4 robot symbolizes the technologies that transform our lives. Image source: Disclosure.<\/p><\/div>\n

The Samba School Parade for the S\u00e3o Paulo Carnival takes place on February 22 and 23, 2020 at the Anhembi Sambadrome. Its audience will be able to experience the parade through various technological devices.<\/p>\n

LabArteM\u00eddia will present Art & Technology solutions, Digital Allegories with Augmented Reality, 360\u00b0 video capture of the parade, as well as VR experiences and a making of of these actions. It has the technological support of the Superintendence of Information Technology (STI), the University of S\u00e3o Paulo, Jandig (Open Source community of art in augmented reality), Inclusiva (Sociodigital inclusion), and Imago (360\u00b0 video solutions).<\/p>\n

In an article<\/a> on UOL, Prof. Almir Almas talks about the thinking behind LabArteM\u00eddia’s intervention in the parade:<\/p>\n

“We’re going to unite the science of academia with popular science. This parade will be an incredible response to what we are experiencing. This time when culture and research are so forgotten and undervalued”<\/p><\/blockquote>\n

LabArteM\u00eddia, at CTR\/ECA\/USP, has the support of the USP Rectorate, the Dean of Culture and Extension, the Dean of Research, the Board of the School of Communications and Arts and the Polytechnic School.<\/p>\n

The “Carnival 4.0” project is made up of a network of universities, companies and artists, in partnership with the Rosas de Ouro Samba School. “Modern Times” is this year’s samba tune, created by Andr\u00e9 Machado.<\/p>\n

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