{"id":177,"date":"2019-11-18T17:00:45","date_gmt":"2019-11-18T19:00:45","guid":{"rendered":"https:\/\/sites.usp.br\/mobilab\/?page_id=177"},"modified":"2024-08-13T14:11:53","modified_gmt":"2024-08-13T16:11:53","slug":"em-andamento","status":"publish","type":"page","link":"https:\/\/sites.usp.br\/mobilab\/em-andamento\/","title":{"rendered":"Em Andamento"},"content":{"rendered":"
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Em Andamento<\/h1>\n<\/header>\n
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 <\/p>\n

2024 – Atual<\/p>\n

Aspectos Metodol\u00f3gicos e Aplica\u00e7\u00e3o Pr\u00e1tica de LCA (Life Cycle Assessment) e TCO (Total Cost Ownership) e implica\u00e7\u00f5es para as Pol\u00edticas P\u00fablicas<\/p>\n

O projeto visa comparar diferentes combust\u00edveis e diferentes motoriza\u00e7\u00f5es segundo a metodologia de LCA (emiss\u00f5es de CO2) e de TCO (que mede custos totais pelo ciclo de vida). Dois trabalhos de formatura muito bem avaliados foram finalizados em 2022 e 2023 considerando respectivamente autom\u00f3veis (Maselli, 2022) e \u00f4nibus (Zillio, 2023). O objetivo final, al\u00e9m de discutir e contribuir com a teoria destas duas metodologias, \u00e9 tamb\u00e9m a de problematizar as pol\u00edticas p\u00fablicas voltadas \u00e0 transi\u00e7\u00e3o energ\u00e9tica, cada vez mais interessadas em eletrifica\u00e7\u00e3o de frotas.<\/p>\n

Situa\u00e7\u00e3o: Em andamento; Natureza: Pesquisa.<\/p>\n

 <\/p>\n

2020 – Atual<\/p>\n

Who drives the change? Transitions for sustainable mobility, the role of automotive industry and new business models<\/p>\n

Descri\u00e7\u00e3o: We propose to analyze and compare Brazilian and French case studies regarding sustainable urban mobility transitions. To accomplish this goal, we analyze the diffusion level and different characteristics that explain the current development level of four niches: electro mobility, car sharing schemes, intermodal transportation, and innovation in public transportation. Using the multiple case study method, we have already compared the sustainable mobility initiatives and innovations undertaken by two German automotive companies in Brazil and in Germany (Marx, Mello, Zilbovicius & Lara, 2015). T In a similar vein, the French team analyzed what could be the reaction of the French carmakers to new uncertainties, discussing in particular the issue of industrial and environmental public policies supporting new forms of mobility and transition to more ecological products (Frigant & Jullien, 2018). The team underlined also the key role played by the first tier suppliers, but also SMEs and start-ups, in the French context (Frigant, 2016). In this regard, the two teams share a lot of things (methodology, hypothesis, general framework and some preliminary results) but also point some national particularities. The research project could be a real opportunity to cross our works in order to compare more deeply differences and similarities occurring in two different institutional contexts where firms? objectives and public objectives might be different. Indeed, in the context of discussing the role of the automotive industry to the transition to sustainable mobility, there are also several opportunities to generate new business models geared to the challenges of this field, which are seen as fundamental elements in the process of introducing innovations that lead society to more sustainable systems of urban mobility (Spickermann, Grienitz, & von der Gracht, 2013). The business model approach often associates them as facilitators in the process of introducing innovations in the market or even as units of analysis and starting points for the definition of innovation strategies (Schneider & Spieth, 2013). In addition, more recent research recognize that the essence of the concept of business models bring to some extent the essential elements for understanding, developing and, in particular, for the commercialization of innovations considered sustainable, thus introducing the logic of sustainable business models (Boons, Montalvo, Quist, & Wagner, 2013).<\/p>\n

Situa\u00e7\u00e3o: Em andamento; Natureza: Pesquisa.<\/p>\n

Integrantes: Roberto Marx – Coordenador \/ Adriana Marotti de Mello – Integrante \/ Jo\u00e3o Valsecchi Ribeiro de Souza – Integrante \/ Vincent Frignant – Integrante \/ Mathieu Montalban – Integrante \/ Juliano Pelegrina – Integrante.<\/p>\n

Financiador(es): COFECUB – Coopera\u00e7\u00e3o.<\/p>\n

N\u00famero de produ\u00e7\u00f5es C, T & A: 1 \/ N\u00famero de orienta\u00e7\u00f5es: 1<\/p>\n

 <\/p>\n

2014 \u2013 Atual<\/p>\n

A cadeia automotiva e o desafio da mobilidade urbana: reposicionamento estrat\u00e9gico ou manuten\u00e7\u00e3o do status quo?<\/p>\n

Descri\u00e7\u00e3o: Embora esfor\u00e7os no sentido de reduzir peso, introduzir motoriza\u00e7\u00e3o menos poluente e contribuir para processos de gest\u00e3o do ciclo de vida do autom\u00f3vel sejam necess\u00e1rias e at\u00e9 mesmo urgentes, a quest\u00e3o da mobilidade urbana sustent\u00e1vel passa tamb\u00e9m pela gera\u00e7\u00e3o de solu\u00e7\u00f5es inovadoras voltadas ao uso do autom\u00f3vel e demais modais. Em particular, a quest\u00e3o da integra\u00e7\u00e3o no uso de modais \u00e9 uma das prioridades para qualquer esfor\u00e7o nesta \u00e1rea. Com isto a participa\u00e7\u00e3o de antigos e novos players do setor devem ser considerada e conectada atrav\u00e9s de uma a\u00e7\u00e3o inovadora e empreendedora do Estado. Mas estar\u00e3o estas organiza\u00e7\u00f5es preparadas e orientadas para tanto? Qual \u00e9 o papel estrat\u00e9gico, a estrutura organizacional e os recursos que tais organiza\u00e7\u00f5es devem ter para liderar tais processos? At\u00e9 que ponto as empresas do setor automotivo est\u00e3o de fato empenhadas em contribuir com a melhoria da mobilidade urbana? At\u00e9 que ponto os casos bem sucedidos (encontr\u00e1veis no Brasil e no mundo) dependeram da atua\u00e7\u00e3o do setor automotivo para viabilizar iniciativas de mobilidade urbana? Estas s\u00e3o as quest\u00f5es chave que este projeto de pesquisa buscar\u00e1 responder.<\/p>\n

Situa\u00e7\u00e3o: Em andamento; Natureza: Pesquisa.<\/p>\n

Integrantes: Roberto Marx \u2013 Coordenador \/ Adriana Marotti de Mello \u2013 Integrante \/ Mauro Zilbovicius \u2013 Integrante.<\/p>\n

Financiador(es): Funda\u00e7\u00e3o de Amparo \u00e0 Pesquisa do Estado de S\u00e3o Paulo \u2013 Aux\u00edlio financeiro.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Em Andamento   2024 – Atual Aspectos Metodol\u00f3gicos e Aplica\u00e7\u00e3o Pr\u00e1tica de LCA (Life Cycle Assessment) e TCO (Total Cost...<\/p>\n","protected":false},"author":1228,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-177","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/pages\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/users\/1228"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":5,"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/pages\/177\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/pages\/177\/revisions\/314"}],"wp:attachment":[{"href":"https:\/\/sites.usp.br\/mobilab\/wp-json\/wp\/v2\/media?parent=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}