{"id":57497,"date":"2026-04-28T16:37:01","date_gmt":"2026-04-28T19:37:01","guid":{"rendered":"https:\/\/sites.usp.br\/rcgi\/?page_id=57497"},"modified":"2026-04-28T17:04:23","modified_gmt":"2026-04-28T20:04:23","slug":"startup-treetronics","status":"publish","type":"page","link":"https:\/\/sites.usp.br\/rcgi\/about-rcgi\/startups\/startup-treetronics\/","title":{"rendered":"Treetronics"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

STARTUP<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Treetronics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Goals<\/strong>: This startup’s main goal is to solve the problem of falling trees in urban areas, aiming for minimal tree loss while offering ways of evaluating the likelihood of falling, the failure mechanism and fall direction of any target tree.<\/span><\/p>

Resume<\/strong>: Treetronics was founded by a team of USP researchers after a breakthrough development in tree analysis methodology by one of the founders, Lu\u00eds Ot\u00e1vio Trotti. <\/span><\/p>

Through the use of LiDAR scanning technology and a proprietary pruning algorithm, tree structural integrity is evaluated and correctional pruning instructions are issued to not only improve tree situation, but maximize its resistance to wind and other loading. This optimality is guaranteed by the algorithm thanks to its basis in Topology Optimization, a cutting-edge design method usually reserved for high performance engineering projects.<\/span><\/p>

Partners: USP, RCGI, Inova-USP<\/span><\/strong><\/p>

Treetronics team:<\/strong><\/p>

Lu\u00eds Ot\u00e1vio Trotti – Developer and maintainer of the pruning algorithm, the data processing pipeline for conversion of LiDAR data to usable 3D models for the algorithm, and other associated software.<\/span><\/p>

Ruy Rede – Responsible for managing and operating Treetronics as a company<\/span><\/p>

Emilio Carlos Nelli Silva – Research counselor, offering guidance and technical corrections.<\/span><\/p>

Marcos Silveira Buckeridge –\u00a0 Overseer and analyst of biological compatibility between the pruning algorithm and the target trees.<\/span><\/p>

Julio Romano Meneghini –\u00a0 Responsible for providing institutional support to Treetronics during its incubation stage<\/span><\/p>

Marcelo Knorich Zuffo – Responsible for managing and leading LiDAR scanning operations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\tContacts:<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

STARTUP Treetronics Goals: This startup’s main goal is to solve the problem of falling trees in urban areas, aiming for minimal tree loss while offering ways of evaluating the likelihood … <\/p>\n

Continue lendo “Treetronics”<\/span><\/a><\/p>\n","protected":false},"author":24135,"featured_media":0,"parent":36421,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-57497","page","type-page","status-publish","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/pages\/57497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/users\/24135"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/comments?post=57497"}],"version-history":[{"count":4,"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/pages\/57497\/revisions"}],"predecessor-version":[{"id":57521,"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/pages\/57497\/revisions\/57521"}],"up":[{"embeddable":true,"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/pages\/36421"}],"wp:attachment":[{"href":"https:\/\/sites.usp.br\/rcgi\/wp-json\/wp\/v2\/media?parent=57497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}