From July 20 to August 7, 2026, FEA-RP hosted the ninth edition of the Brazilian Business & Culture Program.
Reception & Opening
The 9th edition of the FEARP-USP Summer Program began with the arrival and reception of 19 students representing 8 nationalities and 5 universities. Participants came from England, Peru, Brazil, Germany, Mozambique, Pakistan, Poland, and South Korea, bringing together a diverse range of academic and cultural backgrounds. The international composition of the group created a rich environment for cultural exchange and interaction throughout the program
The opening activities provided an opportunity for participants to get to know the FEARP-USP campus, meet their classmates and the program team, and begin their experience in Brazil.
The program officially opened on July 20, 2026, with a guided tour of the campus followed by the first academic activities. This initial moment introduced students to the university environment and set the tone for the three-week program, combining academic learning, cultural experiences, and interaction with the Brazilian context.
Throughout the program, students were supported by the organizing team and monitors, who accompanied them during academic, cultural, and external activities.
Academic Experience
The academic experience was at the heart of the 9th edition of the FEARP-USP Summer Program. Under the theme “Brazilian Business & Culture Program,” the 2026 edition offered a multidisciplinary program designed to provide students with a broad understanding of Brazil’s economic, business, and institutional environment.
The program brought together 12 professors from all three departments of FEARP-USP — Administration, Economics, and Accounting — as well as an external professor, creating a diverse academic perspective and allowing students to explore Brazil from different disciplinary viewpoints.
The topics covered included the Brazilian economy, business, administration, accounting, agribusiness, innovation, taxation, public administration, and project development, as well as an Introductory Course in Brazilian Portuguese for Foreigners.
The multidisciplinary approach was complemented by discussions connecting academic concepts with the Brazilian context, allowing students to explore contemporary economic and business challenges while developing a deeper understanding of the country.
Brazilian Business & Culture
Learning about Brazil goes beyond the classroom. As part of the FEARP SUMMER PROGRAM, students took part in a series of technical visits and cultural activities designed to connect the academic content of the program with real experiences in the region.
The activities offered different perspectives on Brazilian society, business, innovation, agriculture, food production, sports, and local culture. Throughout these experiences, students had the opportunity to explore organizations, institutions, and places that are part of the economic and cultural landscape of Ribeirão Preto and the surrounding region. Relatório final Summer 2026
Botafogo Football Club
Students were invited to attend a Botafogo Futebol Clube match, providing them with an opportunity to experience Brazilian football firsthand. The activity offered a glimpse into one of Brazil’s most popular cultural traditions while allowing students to enjoy a sporting event together and experience the atmosphere of a match in Ribeirão Preto.
Cooxupé Coffee Cooperative
The visit to Cooxupé, one of the world’s largest coffee cooperatives, offered students a closer look at Brazil’s coffee industry and its importance to the country’s agricultural economy. The experience connected the themes explored throughout the program, particularly Economics and Brazilian Economy, with the reality of one of Brazil’s most important agricultural sectors.
Coffee has played a significant role in Brazil’s economic and social development and remains deeply connected to the country’s history and cultural identity. By visiting Cooxupé, students were able to explore this connection firsthand, gaining a better understanding of how coffee production, cooperatives, and international trade contribute to Brazil’s economy.
SUPERA Park
At SUPERA Park, students had the opportunity to explore an environment focused on innovation, technology, and entrepreneurship. The visit complemented the academic discussions on the Brazilian innovation system and allowed participants to see how innovation initiatives are developed in the region.
Colorado Brewery
The visit to Colorado Brewery offered students a different perspective on Brazilian business and consumer culture. The experience combined an introduction to the brewery’s environment with an opportunity to explore a Brazilian brand and its connection to local culture.
Queijos Lagoa
The visit to Queijos Lagoa brought students closer to rural production and Brazilian gastronomy. The activity provided an opportunity to experience the production environment and learn more about a local agricultural and food business, connecting the experience with the importance of rural production in the region.
Ribeirão Preto City Tour
The Ribeirão Preto City Tour allowed students to explore the city where they spent their Summer Program. The activity provided a broader cultural perspective on Ribeirão Preto and allowed participants to experience some of the city’s main places and landmarks.
A great international experience
The 9th edition of the FEARP-USP Summer Program brought together 19 students from 8 different nationalities and 5 universities, creating a truly international environment for academic and cultural exchange.
Throughout the program, students had the opportunity to learn about Brazil in and beyond the classroom — exploring Brazilian business and economics, practicing Portuguese, visiting companies and institutions, experiencing local culture, and sharing everyday moments with students from different backgrounds.
More than an academic program, the Summer was an opportunity to experience Brazil. The combination of academic learning, practical experiences, cultural immersion, and international exchange allowed students to see different sides of the country while building connections that went beyond the classroom.
Learning about Brazil. Experiencing Brazil. Connecting with the world.